Do you want to be able to make year-on-year Country Email List comparisons? Then make sure that you have Google Analytics 4 in order at least before 1 July this year. Goal conversions in Universal Analytics Okay, let's take a step back first. What do we Country Email List mean by target conversions? In Universal Analytics you can set conversions with the 'Goals' function. Here's a screenshot of the New Goal screen in Universal Analytics: Screenshot 'new Country Email List target' in Universal Analytics Screenshot of the 'new target' screen in Universal Analytics. When setting up a goal, you can choose from the following Country Email List goal types: Destination: you use this for conversions based on a thank Country Email List you page. For example after submitting a form. Duration: you use this if you want to measure a conversion Country Email List when, for example, a visitor is on your website for 5 minutes or longer. Pages/screens per session: you use this if you want to measure a conversion when, for example, a visitor has viewed 3 pages or more. Event: you use this if you want to set a conversion based on an existing event. For example, when a video Country Email List has finished watching or when a certain button has been clicked. This article focuses on the second option, target Country Email List type 'Duration'. We use this to set conversions when visitors have been on the website for x number of minutes. This is what the settings in Universal Analytics look like: Screenshot target type Country Email List Duration in Universal Analytics Screenshot of the 'new target' screen step 2: Target type 'Duration'. Migrate target type 'Duration' conversions to Google Analytics 4 With GA4, Google has completely moved away from 'Goals'. You now all need to set up conversions via 'Events'. There Country Email List are no more ready-made target types available. If you want to bring your goals with goal type 'Duration' from Universal Analytics to GA4, a workaround is needed.